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Selling Organic Online
A practical guide to marketing organic online, utilising free webtools and successful online retailing.

Join us for the second in our series of “Selling Organic Online” webinars where we will unveil the results of our online research. We’ll look at how real customers respond to the use of the Soil Association organic symbol online, alongside organic messaging, and how this affects their shopping habits.
We will offer advice on utilising free google tools to improve your customer’s shopping experience and help to understand their behaviours. We will talk through selling organic online in the current cost of living crisis and will also be joined by an organic business who will share their successful approach to selling organic online.

Jan 24, 2023 11:00 AM in London

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Speakers

Alison Muirhead
Business Development Manager @Soil Association Certification
Alison Muirhead works with organic businesses, understanding where the opportunities and obstacles lie for organics online. She focuses on communicating the benefits of organic online and sharing insights with Soil Association Certification clients.
Hannah Sweetnam
Digital Content Marketing Manager @Soil Association Certification
Hannah's 10-year marketing career has spanned commercial, non-profit and charitable organisations in a varied range of sectors, from B2C and B2B product sales (including eCommerce), as well as service provision and events. As Digital Content Marketing Manager at Soil Association Certification, she is responsible for digital content production across all digital channels, as well as improving the user experience and digital acquisition and retention of clients. Her work in improving user experience has seen her deliver digital strategies, project manage web developments, A/B and multivariate testing projects and user research.